Communication with clients is essential to the success of any project. Clients want to feel as if they are part of the team and feel that their agency is always up to date especially when working with deadlines.
However despite the best intentions from both sides, communication barriers can cause issues with project execution and could lead to the lack of trust between clients and agencies. The good news is that there are a few easy ways to improve collaboration between agencies and their clients.
1. Create a central hub to facilitate communication.
Your team understands the nuances of your internal organization structure and who to go to for any client-related discussions. But, your clients don’t. They want to know that they can reach out to a person to ask a question or get an update on their project. Make sure that your team uses a consistent method of communication with clients that is simple for them to follow and prevents any miscommunication.
2. Keep your conversation alive using modern tools for communication with clients
Miscommunications are a regular occurrence in projects. The best method to avoid them is using collaborative tools that include features like rich annotations and a simple search. These tools can also ensure that everyone is on the same page and will be able to keep track of the status of projects at any moment. This results in a more efficient process that can save you time and builds trust. It also increases the confidence of your client.